About

My vision is to see more families being covered and taking ownership of their own financial planning.

TRUBLUE INSURANCE

My Mission

My mission is to empower individuals and families with personalised insurance solutions, guided by integrity, honesty, and a commitment to putting my clients first.

TAUANGA FINANCIAL ADVISER

Trudie Rutherford

Hi, I'm Trudie and the founder of TruBlue, based in Tauranga. Your peace of mind is my top priority. I will guide you through the complexities of insurance with care and compassion, ensuring you receive the quality advice and support you deserve. I can talk you through all your risk and personal insurance options.

Having lost my dad suddenly a few years ago made me think what financial position my family would be in if I am no longer there or unable to return to work. Receiving great advice and having good cover in place will give you the peace of mind that you need if unfortunate circumstances were ever to occur.

I desire for each person to ensure that they have the correct cover in place and not have in the back of their minds that they will have to rely on others for help in a time of need. I am passionate about educating clients on insurance and how it can be a game changer if they have the right amount of cover in place.

Jane Smith

"Your positivity is contagious and your work is outstanding. You were able to answer all our questions without a doubt. You are comfortable and proud in what you do. Thank you so much for your amazing service and life insurance that fits our pocket."

Jacques & Rene

We can highly recommend Trudie! She has been excellent in answering all our questions in a timely manner. She is friendly and warm and have gone out of her way to help us! Thanks again Trudie!

Lindie & Danie

I can't thank Trudie enough for her incredible support and guidance when it came to reviewing and changing my insurance. From our very first conversation, she made me feel heard, understood, and genuinely cared for. She went above and beyond to find the perfect coverage for my needs, patiently answering all my questions of which there were many !

Her dedication stood out — she didn’t just sell me a policy, she made sure I felt confident and protected. In a world where customer service typically feels rushed and impersonal, Trudie is a breath of fresh air.

I’m very grateful for her help and would recommend her wholeheartedly to anyone looking for an insurance broker who truly puts their clients first.

Rachael Y

"We can’t thank Trudie enough for her help! She made the process so easy and took the time to answer every single question we had. It’s rare to find someone who combines such deep knowledge with true compassion. We’re so grateful for the peace of mind she has given our family. "

Milena & Joel

Personal and Business Insurance options.

Life Protection

Income Protection

Reassurance that even if life throws unexpected challenges your way, your financial stability can remain intact by receiving a monthly payment to replace a percentage of your income.

Life Insurance

Know that your loved ones will be financially protected in the event of your passing, ensuring their future security and well-being by receiving a lump sum or monthly payment.

Accidental Injury

Financial protection in the event of unforeseen medical expenses and loss of income resulting from accidental injuries.

Mortgage Protection

A safety net for your most significant investment, ensuring your mortgage payments are covered should you be too ill or injured to work.

Permanent Disability

Total Permanent Disability Cover offers financial security in the event of a life-altering injury or illness, knowing you're protected against the unexpected.

Health Protection

Trauma Cover

Financial support during challenging times, allowing you to focus on recovery without worrying about financial burdens.

Health Insurance

Have access to quality healthcare when you need it most, providing peace of mind and financial security during illness or injury.

Early Cancer

Timely financial support for early-stage cancer diagnoses, and access to quality treatment options when they are needed most.

Cancer Care

Financial support during challenging times, ensuring you can focus on your recovery without worrying about the financial burden of cancer treatment.

Business Insurance

Start-up Income Protection

Supports new business owners who have been operating for three years or less, with monthly payments of an amount agreed at the time you take out your policy. There is no need to provide financial information.

Business Continuity Cover

Provides established businesses with monthly payments if the business owner or any key employees become disabled and are unable to work.

Group Scheme Cover

Offers businesses and organisations a valuable benefit for their employees, providing comprehensive insurance coverage tailored to the needs of the group.